Zest for Life : The IT print of summer

Summer is all about fun, sun and letting your hair down. It’s high time fashion let loose and had a little fun.

What better way to do that than wear your fruit on your sleeve, and nothing screams summer more than those fresh fruity feels. This eclectic look pops its head in and out of fashion every few years, consistently featuring bold prints, bright colours and classic shapes.
Image Source: Getty Images

This season sees the fruity fever hit the runways of New York, London and Milan with a vengeance.

Dolce and Gabbana are notorious for this summer look, also featuring the trend in 2012. This time around, they have refreshed, putting their Italian heritage on show with citrus prints reminiscent of your grandmothers’ tablecloth, in the best possible way. Pair this with classic shapes and you can’t go wrong.
Prada took the trend in another direction, pairing cute miniature fruit and botanical prints with edgy sports luxe detailing. The collection sees bulky oversized styles in various prints and block colours, accented with belts, ribbing, buckles and toggles. An ultra-contemporary take on an otherwise feminine trend.
Shoe designer, nay designer of all amazing accessories, Charlotte Olympia took the fruity flavour a literal step further. Not only did the Spring/Summer collection feature fruit encrusted heels of every kind, but the bags were a hit. Most notably, the watermelon basket – I’m in love.
The pièce de résistance of the fruit revolution, Altuzarra. Amazing. Subtle hints of sequinned pineapples accented soft pastels, while flirty bralettes complimented embroidered denim detailing. The collection is a feminine, fresh update and super easy to wear.

City Chic takes the bold trend and makes it 100% wearable. Teaming bright colours and fresh prints with classic shapes, this look speaks versatility. The fruity options are endless. The standout piece has to be the Zesty Fun Dress, while the Fruity Fever Top is a must-have mix and match option.

So in the words of Dolce and Gabbana, “When life gives you lemons, wear them!”

Shop the look here



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