Damn You Alexis for City Chic.

Damn you Alexis is the designer label from Megan Moir Pardy (left) who worked for ten years as an art editor for magazines including Harpers Bazaar, Grazia and Cosmo. I think every plus-size girl felt their jaws drop, as blogs and news alerts exploded when Megan launched Damn You Alexis in early 2010. Megan’s designs have an amazingly architectural approach to tailoring and she makes luxurious choices when it comes to fabrics. Damn You Alexis’ contemporary cuts and gorgeous sculpted dresses provide edgy, on-trend garments for girls with a little extra curve (size 14+).

The designs are refreshing and gorgeous and reflect style. They acknowledge a thirst for fashion and EASILY encourage you to look at them and think - I would look FIERCE in that!

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Megan has designed an exclusive Damn You Alexis capsule range for City Chic that consists of five different styles, four of which were showcased at the City Chic runway show last month for LMFF. My favourite, the Asymmetrical Dress - looks PHENOMENAL on Courtney Maxwell, above.

PhotobucketCity Chic is so excited to be supporting fashion forward Australian plus size designers and encourages you to get behind Damn You Alexis and help make a difference to the high end fashion industry.

The full Damn you Alexis collection for City Chic is available in selected stores from today and will be available online from next week.

Personally - I can't wait to get my hands on the Asymmetrical Dress (I told you it was my favourite), but I think that the Pleather Insert Dress and Blue Velvet Dress look AMAZING.

Which is your favourite?

Em. x.

(Please note not all stores will receive all the styles so be sure to give your local store a buzz).


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