I'd barely got my feet on the ground before I was whisked off to meet the team at the newly refurbished City Chic store in Chadstone Shopping Center in Victoria, Australia. If you ever get the chance to go there, you should because it's grand, polished and is filled with high end designer labels.
The brand new look for the City Chic store really compliments its surroundings and looks absolutely amazing... so glossy and glam!
The "girls" showcasing the new designs.
The screens right across the store look so cool. I really love it when technology is incorporated into retail in such a fun way. They really do make "an experience" out of simply walking into a store.
I got chatty with a few customers who were browsing during their lunch break and the feedback was really positive. They liked how it was less cluttered and more open. There were no racks to bump into as everything was streamlined and all the newer stock was showcased on the walls so it was easier to find.
From a design point of view I was in love, so many "leading lines" to draw your eye and the black, white and chrome really make the clothes stand out which is the whole point.
I know a few people have had trouble getting their hands on the lingerie range Courtney designed but I know for a fact that Chadstone still has some styles and sizes left, even in the kimono.
How cute are those little hearts!
I really liked the designated denim area and that it was right out the front of the change rooms. All the basic tops, belts and cami's were there too keeping everything within an arms reach.
What I loved the most was the denim display rack. As all the denim was now folded and no longer hung on clip hangers, to show off their detailing and difference in cut, one of each were showcased on a simple rack so you could flick through them like samples. I loooved it.
As a mum I also appreciated the large, wide aisles just perfect for trolley's and strollers. You could easily have a trolley going in either direction and still have plenty of room to walk past or pause to look at dresses without feeling like you were in someone's way.
You all know how I feel about change rooms, it really is where all the magic happens, it's where women truly fall in love with their clothes. I've noticed with most retailers that change rooms tend to be a second though and they don't get as much attention as they deserve... but that's not the case with this City Chic store!
Large, well lit change rooms with soft carpet for your tootsies await you!
City Chic have listened and altered their design of their current change room doors and added the vacant/occupied locks. City Chic really does value their customers views and constructive feedback. If you ever have an idea you believe would improve the store in anyway, no matter how simple it is, we'd love to hear from you.
CITY CHIC - CHADSTONE
Shop 212 Chadstone Shopping Center
1341 Dandenong Rd
Malvern East, Victoria 3148
P: 03 9563 2661
- Mon-Wed: 9AM - 5.30PM
- Thur: 9AM - 9PM
- Fri: 9AM - 9PM
- Sat: 9AM - 5PM
- Sun: 10AM - 5PM